UNFILTERED THREADS
Unfiltered Threads by Rugged Truth Outfitters delivers bold Western inspried apparel for the unapologetic spirit. Built for comfort, grit, and timeless style, our shirts and gear let you wear your values wherever the trail takes you.
RUGGED RASCALS
Rugged Rascals Adventure-ready kids’ clothing designed for style, comfort, and durability. This bold and playful collection is perfect for little explorers who love to get messy, make memories, and live life to the fullest. From rugged graphic tees and cozy hoodies to everyday essentials built for active play, Rugged Rascals lets your child’s personality shine while keeping them comfortable all day. Whether it’s a backyard adventure, a family outing, or just looking cool at school, these designs bring together quality, comfort, and fearless style.
GRIT & BRIM
Bold, Comfortable Ball Caps
Complete your look with Grit & Brim, our collection of rugged ball caps designed for comfort, style, and all-day wear. Featuring durable materials and bold printed designs, these hats are perfect for ranch days, rodeo nights, outdoor adventures, or casual weekends. Built for everyday life but styled to make a statement, and ready to grow into future brimmed styles.
ARMOR OF TRUTH
Faith-Inspired Phone Cases
Protect your device while sharing your beliefs with Armor of Truth, our collection of faith-based phone cases. Designed for durability and style, each case features bold printed designs that inspire and encourage. From scripture-inspired art to powerful faith statements, these cases safeguard your phone while making a statement of conviction. Perfect for everyday use, gifting, or starting conversations about what matters most.
RUGGED SIPS
Western-Inspired Drinkware for Every Adventure. Sip in style with Rugged Sips, our collection of durable, eye-catching drinkware designed for life on the go. From bold printed tumblers and travel mugs to everyday coffee cups, each piece combines rugged charm with practical function. Whether you’re on the ranch, at the rodeo, or kicking back at home, Rugged Sips keeps your drink just the way you like it, and your style as strong as your brew.
RUGGED GEAR
Built for the Bold and the Adventurous
Discover our Rugged Gear collection, where durability meets practicality. From tough lunch boxes and sturdy tote bags to versatile book bags and beyond, each piece is crafted to withstand the rigors of everyday life. Whether you're heading to work, school, or an outdoor adventure, Rugged Gear has got you covered. Expect reliable, rugged quality that’s ready for anything!
RUGGED WORKWEAR
Rugged Workwear is built for hard-working men and women who demand durability and style. From custom cowboy hard hats to shirts, jackets, and gear that carry your brand, every piece is made to work as hard as you do. Whether you’re outfitting a crew or ordering one-of-a-kind gear, we’ve got you covered.
PODCAST
The Truth Ain’t Trending with James & Jess. We’re James and Jess, and we’re not here to sugarcoat life. On The Truth Ain’t Trending, we talk about faith, culture, and the real stuff people are too afraid to say out loud. We laugh, we rant, and sometimes we step on a few toes but it’s all about speaking truth with love (and maybe a little grit). Whether we’re sharing our own stories or talking with people who live boldly, this is where real conversations meet real conviction. No filters. No fluff. Just us, keeping it real.