Rugged Truth Outfitters was built on one belief: faith and grit can change the world. Every product we create is designed to inspire strength, authenticity, and a life rooted in truth. But it doesn’t stop there. Through our Rugged for a Cause collection, we take that mission one step further turning everyday purchases into a way to give back. Each month, we highlight a cause close to our hearts, and a portion of proceeds goes directly to foundations making a difference.

When you shop here, you’re not just buying rugged gear you’re joining a movement of hope, generosity, and unwavering purpose. Together, we stand unshaken, unapologetic, and united for something bigger than ourselves.

This collection is more than apparel it’s a mission. With every shirt sold, 10% goes directly to the charity featured on that design. Each month, a new shirt is released to bring awareness to a cause that matters, giving you the chance to wear your support proudly.

And here’s the best part: we don’t take the shirts down when the month is over. Every design stays available, so the awareness keeps growing and the giving never stops. When you choose Rugged for a Cause, you’re not just buying a shirt you’re helping carry hope, awareness, and truth into the world.